Tech Blog

Earlier this week we discussed a fast food snack that is available in Rotterdam called “Kapsalon”, literally “Hairdresser’s”. According to the urban legend, the name came into existence after employees from a hairdresser’s composed their favorite meal at the shoarma place next door. The “calorie bomb” contains french fries, shoarma, cheese and lettuce, all thrown together. Unboxing pictures of it can be seen here.

Within a couple of months, it became rather popular in Rotterdam and most shoarma places include the dish on their menu, next to döner kebab and Turkish pizza. At Floorplanner we hope it will spread and become a national phenomenon. Not because the dish is so tasty or healthy, because it is not. It is, however, a very buzzword compliant meal:

• It could be described as a mashup, as it just consists of some existing dishes trown together in a unique manner.
• It is user-generated content, as the customers of the shoarma place invented the dish instead of the shoarma shop itself.
• Its popularity is because of a grassroots campaign, instead of a major marketing undertaking by one of the big Dutch snack producers like Mora or Beckers.

It’s almost a shame that the birth of this phenomenon is taking place in the city of Feyenoord instead of the city of AJAX.